Creating good alt text isn’t a science — it’s more of an art. Add relevant keywords. SEO best practices are what most people associate with alt text, and for good reason. This is an in-depth article about the alternative text attribute : from what is an alternative text to how to perfectly write them . They sure have studied Alt text best practices thoroughly! I’ve self-corrected while designing: by attempting to write alt text for an icon, I’ve discovered that the icon itself is too vague, which then prompted me to edit my designs to make the icon more understandable. Additionally, you may want to write separate alt text for the entire image, if it adds any important information to the page. Each image should have an alt text. GOT ANY HOT TIPS ON WRITING ALT TEXT? In this article I’m going to go over Alt Text best practices so you can do image SEO the right way. Describe the image accurately. ALT text is typically used whenever an image is placed on a webpage, and is used to describe what the image is. Alternative text best practices. You need to figure out what story you want to tell, based on the objective of your website. (grin) 3. Define your goals . Sounds obvious? The alt text describes what’s on the image and the function of the image on the page. Let’s discover some alt text best practices you should apply to your website: Define your goals. I have seen several sites that did include descriptions of what the image shows in the alt text of an image, usually on sites that had made an effort to improve accessibility but misunderstood the requirement. Issues with ALT Text. When developing an image map, write alt text for each link. If you’re lucky, you might even be able to get your images to show up on Google Images which can drive a lot of traffic to your site. Search engines place a lot of value in the practice when considering ranking and relevance, especially Google. The safe bet is to also have important information in the Alt text… The same image can tell many different stories. Include the exact phrase that appears in the image to make the email message obvious. The alt text for this image should be alt="Twitter" or similar (depending on the context and how the image is used), but it should not be "blue bird" or anything similar. Search engines place a lot of value in the practice when considering ranking and relevance, especially Google. Its use is popular as it allows web images to be 'searchable' and is said to increase search engine optimisation (SEO). But here are a few things to keep in mind when you’re creating alt text. Alternative Text (or Alt Text) is text information that is added to non-text elements such as images, icons, and buttons.Alt text allows interpretation for people with comprised vision, but it also allows interpretation for individuals who turn off images on a browser (in instances such as low bandwidth or poor connections) and programs such as web browsers. Alt Text for Images – 2020 Best image SEO Practices Adding alt text to your images if the first rule of image SEO and it’s also a key principle of web accessibility . 1. Accurately describe the content and function of the image In general, the alt text should follow the guidance for linked images. The practice of writing alt text has helped me make my designs better. Too long and it can be tedious. For presentations, PowerPoint offers alt text fields for your slideshow images. Whenever an image is used as a link it must have ‘alt’ text, otherwise the screen reader will fall back to announcing the link URL (even if you use an empty ‘alt’ attribute). So if you are using an image as a button to buy product X, the alt text should say: “button to buy product X.” ... this is not a best practice. Include the text that is present in the image. Before adopting alt text, it’s good to keep in mind a few best practices: Do not start your alt text with “image of” or “picture of” as the screen reader already identifies this as an image. Keep it short-ish. Again, the best kind of ‘alt’ text to use in this example is the same text you would use if you were writing a text … 01. Too short and it may not give enough detail. Filling out your ALT text fields is a great way to boost your Image SEO and rank for more keywords. To make the email message obvious it allows web images to be '... They sure have studied alt text isn ’ t a science — it s! 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